About Us
Fueled by passion, grounded in quiet magic, and driven by purpose.
who we are
Our North Star
Designerd for April Bordeaux exists for business owners who are ready to stop piecing their brand together and start showing up like the business they’ve worked so hard to build.
Great design should do more than look good. It should clarify your message, strengthen your presence, build trust, and help the right people recognize you faster.
This is strategic branding with an intuitive edge — thoughtful, polished, and built around who you are, where you’re going, and how your brand needs to show up in the real world.
Who’s Behind the Brand?
I’m the founder and creative force behind Designerd by April Bordeaux — a brand identity studio for business owners who are tired of piecing their brand together like a Frankenbrand and are ready to show up with clarity, confidence, and authority.
I blend strategy, intuition, and visual problem-solving with enough real-world business experience to know a brand has to do more than look pretty. It has to work.
The AB Effect™
The AB Effect™ is what happens when clarity, strategy, and design finally get in the same room.
Through BrandQuest™, brand identity design, visual direction, and high-impact marketing materials, I help clients untangle what feels scattered, sharpen what needs to be clearer, and build a brand presence that matches the business behind it.
No fluff. No endless agency drama. No design for decoration’s sake.
Just clarity, cohesion, and visuals that know what job they came to do.
Receipts, because pretty needs proof.
- 25+ years across design, marketing, business, publication design, and creative leadership
- Dual degrees in Business/Finance and Digital Design
- 11 years agency-side, rising to Creative Director, then VP, before launching Designerd by April Bordeaux
- Experience across branding, campaigns, print, publications, presentations, collateral, nonprofits, small businesses, and growing brands
What It’s Like to Work With Me
What do you get when you cross a Type-A creative with a Type-B soul?
Hi. It’s me.
Expect clear direction, polished deliverables, thoughtful questions, organized files, honest guidance, fast-but-not-frantic timelines, and strategy without the corporate fog machine.
I’ll listen closely, spot the gaps, and help you make brand decisions with more clarity and less second-guessing.
Life Outside the Studio
I’m a third-generation Southwest Floridian raising a fourth — mama to one magical human named Bleu, yes, like the color.
Outside the studio, life includes dogs, cats, Dr Pepper, quiet magic, sparkly things, nature walks, creative rabbit holes, and the occasional 2 a.m. idea that absolutely could have waited until morning.
Bottom Line
This is where clarity meets creativity, strategy meets soul, and your brand finally gets the attention it deserves.
Because your business is not ordinary.
Your brand should not be either.
The Paws Behind the Brand
PAwsome
From barketing strategy to squirrel surveillance, this crew brings the magic to every ABdesignerd project.
(and tentacles!)
Shiloh Rose
Chief Feline Officer – CFO
Shiloh brought quiet wisdom and unconditional love to the studio—always nearby, always watching. Though she’s no longer by our side, she’ll be furever a part of the ABdesignerd spirit. Rest easy, our queen of cattitude.
Samuel Colton
Barketing Manager
Don’t let the soft floof and puppy dog eyes fool you—Sam is all business (unless snacks are involved). As ABdesignerd’s official Barketing Manager, he specializes in mid-day walk breaks, tail-wagging approval, and making sure every project is wag-worthy.
Jaxxon Kol
Pawject Manager, Perimeter Control
Don’t let the smile fool you; Jaxx takes his role seriously—no leaf, delivery truck, or neighborhood squirrel escapes his watch. He ensures the studio remains secure and squirrel-free, all while keeping timelines in check and occasionally offering a barked opinion on color palettes.
Benjamin “Benny” Ruger
Purr-duction Assistant
Benny may be the newest member of the crew, but he’s already found his place — usually directly on the keyboard. As ABdesignerd’s official Purr-duction Assistant, he specializes in quality control naps, perfectly timed interruptions, and adding a little orange-cat magic to every project.
