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Past and Present Projects

Dive into the creative canvas of my projects. From sleek logos to eye-popping branding campaigns, each venture is a testament to my commitment to innovation and design excellence. Browse our portfolio for a glimpse into the dynamic world of visual storytelling we’ve crafted for our clients.

THEO updated trolley ad

Bus Ad+

Art Direction | Large Format Advertising
The Healthy Earth org commissioned us to create a trolley ad to promote volunteer clean-up events. The ad showcases a striking image of a turtle amidst litter left on the beach, highlighting the impact of trash on wildlife. With a compelling message, it urges action for environmental preservation. Falon Tabares, CEO praises: “The ad looks magical.”

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Brand Identity+

Logo Design
The client sought a logo with a retro feel for his business. After exploring various concepts, we settled on a design that seamlessly blends modern aesthetics with nostalgic nods to 80s video games. The final logo captures the essence of the client’s vision, delivering a timeless yet contemporary identity.

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Person holding a mug with logo on it

Rebrand+

Logo creation | brand identity | Merchandise Design (coming soon)
SWFL Strong emerged in March 2020 amidst the COVID shutdown, aiming to unite the community and address people’s needs. Over time, it has transformed into a vital hub for SWFL businesses, nonprofits, and individuals to foster connections, share resources, and spread positivity. Consequently, the founder envisioned a rebrand to reflect its evolution.

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Rebrand*

Rebrand | Brand Strategy
Revitalization of the SWFL Crime Stoppers’ brand identity, with the overarching goal of unifying its visual presence across a spectrum of platforms and media outlets. This comprehensive project encompassed the creation of adaptable templates tailored for both the client’s social media utilization and the needs of various billboard companies. 

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Brochure partially open for capital campaign

Capital Campaign Brochure*

Art Direction | Design Strategy | Content Creation | Illustration
As the design lead, I spearheaded a significant and impactful project for Abuse Counseling and Treatment (ACT), a nonprofit organization dedicated to supporting victims of domestic violence. The mission was to create a powerful and engaging capital campaign brochure that effectively conveyed the crucial services provided by ACT.

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Billboard showing Drive It Home campaign ad

Social Media Campaign*

Billboard Design | Social Media Campaign Graphics | Visual Storytelling
An award-winning strategic marketing campaign in partnership with Keep Lee County Beautiful for Keep America Beautiful’s Great American Cleanup campaign. The campaign initiative was “Drive It Home.” It encouraged drivers to avoid littering along roadways by keeping any trash in their vehicles until they arrive at their destination.

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Golf supply catalog cover and inside spread

Golf Product Catalog*

Design Direction | Catalog Layout
Comprehensive 100-page product catalog, leveraging content supplied by the client effectively showcasing the diverse range of golf products in a compelling and unified manner. 

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Interior office wall showing logos

Brand Identity and a Rebrand*

Branding | Logo Design | Illustration
This project was two projects for the same client. The first was to brand the client to define her personal brand and establish an online presence. Once the acquisition of the agency she was affiliated with, she desired a rebrand to align with her personal brand done previously. The result is two brands that create a harmonious union.

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Cover and inside spread of B&G Alumni Magazine

Publication Design*+

Magazine Design & Layout | Art Direction
My role as creative director of the magazine involves all visual aspects of the publication, collaborated closely with the school’s director to strategically structure the editorial and athletic guide sections, ensuring a cohesive and engaging layout. Click on the image above for a full library of issues.

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image of cover and inside spread of presentation for potential client

Presentation Booklet Design*

Art Direction | Layout
A strategy analysis presentation booklet was created for a prospective client to evaluate their current social media platforms and website and to propose a strategic marketing plan.

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Laptop mockup showing logo

Rebrand for a Non-Profit*

Logo Design | Visual Branding
The project consisted of designing a logo and establishing a cohesive branding identity for an educational non-profit organization. This project involved skillfully blending the city’s beloved burrowing owl mascot with books, encapsulating both the local symbolism and the educational mission.

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Logo mockup

Event Logo*

Event Logo | Advertising Graphics
Developed an overarching strategy for an award created by our client. My responsibilities for the project included logo creation, trophy selection to align with the theme, advertising and event promotional graphics.

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*denotes that the project was completed while employed with CONRIC pr + marketing between May 2012 and Dec. 2022 (when the agency was sold) +current client

Ready to make your brand look as fabulous as you know it is?

Contact me today to give your visuals the glow-up they deserve. Let’s turn heads together!

Say Hello!

Time to level up your brand’s swagger! Hit us up today for graphic design and branding that’s as bold and beautiful as you are. ABdesignerd is all about turning your vision into jaw-dropping designs. Ready to slay the design game? Slide into our DMs for a consultation, darling!

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