The designerd Process

who we are

Our North Star

Mission

At ABdesignerd, we bring small business visions to life through design that’s smart, soulful, and built to stand out. Like our muse Calliope, we’re all about creative reach—with every detail crafted to connect and captiv8.

Vision

To be a trusted creative partner—the go-to design studio for small businesses—where strategy meets soul, and design helps clients grow with confidence, clarity, and style.

Who’s Behind the Brand?

Creativity has always been in my bones. As a kid, I was the one baking the perfect mud pie, reading books about faraway worlds, and sliding down the pole in our backyard fire tower with my dog, Pixie, close behind. But as college approached, I decided to take the practical path: a degree in business and finance. I stepped into the corporate world eager to learn, building a strong foundation in business, marketing, and strategy.

Even then, my passion for all things creative never left me.

Years later, during the economic downturn, life nudged me back toward my true calling. I went back to school for art and design, tapped into the creative energy I’d always carried and never looked back. With dual degrees and over two decades of experience, I’ve learned how to blend sharp strategy with bold creativity—transforming good ideas into unforgettable brands.

After 11 years in the agency world, I took the leap and launched ABdesignerd.
The agency world shaped me—but ABdesignerd is where I fully stepped into my boss era. It became my way to create with intention, connection, and joy—on my terms. Helping small business owners bring their dreams to life isn’t just what I do. It’s who I am.

Outside the studio, my life is full of love, laughter, and floofy sidekicks who double as coworkers. I’m a proud SW Florida girl, a dog mom (and cat mom), and a third-generation Southwest Floridian raising a fourth. I believe in giving back, lifting others up, and designing with purpose.

Welcome to ABdesignerd—where passion meets process, strategy meets sparkle, and your brand finally gets the love it deserves.

Because really— why settle for ordinary when you can have extraordinary?

The Paws Behind the Brand

PAwsome

(and tentacles!)

Shiloh Rose

Shiloh Rose

Chief Feline Officer – CFO

Shiloh brought quiet wisdom and unconditional love to the studio—always nearby, always watching. Though she’s no longer by our side, she’ll be furever a part of the ABdesignerd spirit. Rest easy, our queen of cattitude.

Samuel Colton

Samuel Colton

Barketing Manager

Don’t let the soft floof and puppy dog eyes fool you—Sam is all business (unless snacks are involved). As ABdesignerd’s official Barketing Manager, he specializes in mid-day walk breaks, tail-wagging approval, and making sure every project is wag-worthy.

Jaxxon Kol

Jaxxon Kol

Pawject Manager, Perimeter Control

Don’t let the smile fool you; Jaxx takes his role seriously—no leaf, delivery truck, or neighborhood squirrel escapes his watch. He ensures the studio remains secure and squirrel-free, all while keeping timelines in check and occasionally offering a barked opinion on color palettes.

Luna Star

Luna Star

Purr-sonal Assistant

Equal parts mysterious and fabulous, Luna is my purr-sonal assistant and oversees operations from a sunbeam near the window or directly on the keyboard. She’s got an eye for aesthetics, a flair for drama, and a zero-tolerance policy for off-brand design decisions.

Calliope

Calliope

Brand Spirit Animal

Calliope, “muse” in Greek and our unofficial octopus mascot, represents the creative versatility at the heart of ABdesignerd. With a nod to adaptability, mystery, and multi-tentacled genius, she inspires us to extend our creativity in every direction. Click below to read more about why Calliope is our brand’s spirit animal.

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