About Us

who we are

Our North Star

Mission

At ABdesignerd, we bring small business visions to life through design that’s smart, soulful, and built to stand out. Like our muse Calliope, we’re all about creative reach—with every detail crafted to connect and captiv8.

Vision

To be a trusted creative partner—the go-to design studio for small businesses—where strategy meets soul, and design helps clients grow with confidence, clarity, and style.

Who’s Behind the Brand?

My story? It’s a mashup of curiosity, guts, and a whole lot of “why the hell not?”

Creativity’s always been part of my DNA. As a kid, I was the one baking perfect mud pies, getting lost in books about faraway worlds, and sliding down the backyard fire tower pole with my dog Pixie watching over me. When college rolled around, I took the practical path—business and finance—and stepped into the corporate world, soaking up everything I could about marketing, communication, and how businesses really tick.

But that creative spark? It never dimmed.

Years later, during the economic downturn, life tapped me on the shoulder and said: “It’s time.”

I went back to school for art and design, reconnected with the creativity I’d always carried, and never looked back. Today, with dual degrees and over 20 years of experience, I bring a unique mix of business know-how and creative fire to every brand I touch.

After 11 years in the agency world—rising through the ranks to VP—I took the leap and launched ABdesignerd. That chapter shaped me, but this is where I found my voice. ABdesignerd lets me create with intention, joy, and real connection. I partner with small business owners to build bold, beautiful brands and craft clear, compelling visuals with real heart behind them.

Beyond the pixels and Pantones, I’m a third-generation Southwest Floridian raising a fourth.

I’m a mama to one amazing human, a dog, and a sassy kitten (rescued from the middle of a busy road), and I’m also “Mimi” to my daughter’s dog and cat. I’m a creative soul and an introverted powerhouse. My home is filled with laughter, books, music, and enough fur to knit a sweater.

I believe in giving back, lifting others, and designing with purpose—turning big-hearted ideas into visuals that truly connect.


Welcome to ABdesignerd—where clarity meets creativity, and your brand finally gets the attention it deserves.
Because honestly, why settle for ordinary… when you were made for extraordinary?

The Paws Behind the Brand

PAwsome

(and tentacles!)

Shiloh Rose

Shiloh Rose

Chief Feline Officer – CFO

Shiloh brought quiet wisdom and unconditional love to the studio—always nearby, always watching. Though she’s no longer by our side, she’ll be furever a part of the ABdesignerd spirit. Rest easy, our queen of cattitude.

Samuel Colton

Samuel Colton

Barketing Manager

Don’t let the soft floof and puppy dog eyes fool you—Sam is all business (unless snacks are involved). As ABdesignerd’s official Barketing Manager, he specializes in mid-day walk breaks, tail-wagging approval, and making sure every project is wag-worthy.

Jaxxon Kol

Jaxxon Kol

Pawject Manager, Perimeter Control

Don’t let the smile fool you; Jaxx takes his role seriously—no leaf, delivery truck, or neighborhood squirrel escapes his watch. He ensures the studio remains secure and squirrel-free, all while keeping timelines in check and occasionally offering a barked opinion on color palettes.

Luna Star

Luna Star

Purr-sonal Assistant

Equal parts mysterious and fabulous, Luna is my purr-sonal assistant and oversees operations from a sunbeam near the window or directly on the keyboard. She’s got an eye for aesthetics, a flair for drama, and a zero-tolerance policy for off-brand design decisions.

Calliope

Calliope

Brand Spirit Animal

Calliope, “muse” in Greek and our unofficial octopus mascot, represents the creative versatility at the heart of ABdesignerd. With a nod to adaptability, mystery, and multi-tentacled genius, she inspires us to extend our creativity in every direction. Click below to read more about why Calliope is our brand’s spirit animal.

Say Hello!

Please enable JavaScript in your browser to complete this form.
Name
How did you hear about ABdesignerd?
Which best describes you?
What type of project do you have in mind?